About Pure Suits
Pure Suits is an independently owned menswear showroom in Norwich, founded in 2012 by Anna Hare, sister brand to Pure Brides, National Winner at The Wedding Industry Awards 2022. Personally run and genuinely invested in every customer's experience.
13
Years in Business
10,000+
Gents Suited
600+
Five-Star Reviews
Our Story
Pure Suits was born from a simple idea: why shouldn't gents have the same exceptional experience that brides enjoy? Our founder Anna had already built Pure Brides, the bridal showroom later named National Winner at The Wedding Industry Awards 2022, and felt that gents shopping for their own wedding outfits should get to feel the same.
Fast forward 10 years and Pure Suits had grown so much that we needed a bigger space and it was after many disappointing viewings of empty shop units and some seriously tough negotiations that we finally got the keys to our forever home in our beautiful Castle House building.
"Your experience is our reputation"
We've created something different. Not a chain store with sales targets and distant head offices. Not a high-street shop where you're just another transaction. We're independently owned, and that means every customer matters to us personally. Anna is regularly in the shop; she genuinely cares about how you feel.
We don't look like a regular suit shop and we don't feel like one either. Every gent is offered a cold beer on arrival (or prosecco or soft drink if that's their preference). Each party gets their own exclusive space with a dedicated stylist who'll look after them throughout.
We're open, honest, and here to give you genuine advice and guidance. Whether you need help creating your look or know exactly what you want, we're experts at what we do, with over 10,000 gents suited since 2012.
Our Mission & Values
Our mission is to give every gent the same exceptional experience that brides enjoy, genuine care, expert advice, and a space that makes you feel like the only customer in the room.
Independently Owned
We're not a chain; we're a one-off, independently owned showroom. Your experience is our reputation, and we take that personally.
Best Quality, Best Range
The largest choice of hire suits in Norfolk, the widest range of sizes, and quality that speaks for itself.
Your Dedicated Stylist
Each party gets their own exclusive space and a dedicated stylist who'll look after you throughout your journey.
600+ Five-Star Reviews
Our reputation is built on genuine care, not corporate targets. Read our reviews to see why customers love the experience.
Industry Recognition
Awards and accolades across the Pure family and Anna's work in the bridal and menswear industry.
The Bridal Buyer Awards
2019
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International Wedding Awards
2021
Muddy Stilettos Awards
2021
The Wedding Industry Awards (TWIA)
2022
Entrepreneurs Circle
2021
AI Global Media Awards
2023
Retail Bridalwear Association
2025
Bridal Buyer Awards
2025
2025 Awards, Anna Hare
RBA Best Company Representative Finalist and Bridal Buyer Bridalwear Supplier of the Year (International), both in 2025 for her work representing Milla Nova.
Pictured: Anna at the awards ceremony at British Bridal Fashion Week 2025.
Wedding Industry Awards Judge
In 2024, Anna was invited to become a judge at The Wedding Industry Awards, a recognition of her experience and success across 20 years in the bridal and menswear industry.
RBA Member
Pure Brides is a proud member of the Retail Bridalwear Association, the UK's leading trade body for bridal retailers, established in 1995 to uphold the highest standards in the industry.
Anna is also an Entrepreneurs Circle ambassador, chairing their monthly Norfolk marketing meetings, sharing the same commitment to honest, educational business practices that drives Pure Suits.
Visit Our Showroom
Our spacious Norwich showroom has exclusive areas for each party, so you're looked after in your own space. Draught beer, spirits, and prosecco available at the bar.
Hiring for a wedding? We have the largest choice in Norfolk. Want ready-to-wear? Suits from £250, most exclusive to us. Going custom made? Design it on screen with our suit builder, then we make fitting easy.
Norwich City Centre Location
Castle House, 7a Castle Meadow, Norwich NR1 3BY, just steps from Norwich Castle and the Royal Arcade.
Opening Hours
We Welcome Customers From Across the Region
With customers regularly travelling from across Norfolk, Suffolk, and beyond, we're proud to be the region's destination for quality menswear. Whether you're in Norwich or driving from the coast, our central location makes it easy to visit.
Why Trust Pure Suits?
Norwich's dedicated menswear specialists
Since 2012
Menswear Experience
10,000+
Gents Suited
600+
Five-Star Reviews
TWIA 2022
National Winner (Pure Brides)
Founded by Anna in 2012, Pure Suits has been helping Norfolk gents look their best ever since. Anna also owns Pure Brides (Bridal Buyer Award 2019, TWIA Best Bridal Retailer 2023), won two awards at British Bridal Fashion Week 2025, and is a judge at The Wedding Industry Awards. With over 10,000 gents suited and genuine experiences shared in over 600 Google reviews, we offer genuine expertise for weddings, black-tie events, proms, and special occasions.
600+ Five-Star Google Reviews
Don't just take our word for it, read what our customers say about the Pure Suits experience, or verify our reviews on Google.
Ready to experience Pure Suits?
Pop in during opening hours or book complimentary time with a stylist. Come and discover the difference for yourself.
Walk-ins welcome during opening hours. There may be a wait at busy times. Appointments are recommended for larger wedding parties, scheduled measurements and final fittings.