Groom showing personalised photo lining inside custom made suit

    Custom made suits: designed with you, built for you

    Suit Hire•Ready-to-Wear•Custom Made

    As an independently owned showroom, we're personally invested in helping you to create your perfect suit. Pop in during opening hours to explore fabrics and options, or book a complimentary consultation for dedicated time with a stylist. We'll guide you through fabric, lining, stitching and finishing touches, then watch your suit come to life on screen together. There may be a wait for walk-in help at busy times.

    Quick Facts: Custom Made Suits

    Price Range

    £649 to £989 (most spend between £749 and £989)

    Lead Time

    Made in 8–10 weeks. For weddings, we recommend starting 6–12 months ahead.

    Location

    Norwich City Centre

    Contact

    01603 625000

    Key Facts

    • Made to measure - your choice of fit, fabric and finishing details
    • Over 120 premium cloths to choose from, from technical stretch blends to pure wool Italian and English cloths
    • Photo linings and personalised embroidery available
    • Easy fitting process using 'master' samples
    • Working sleeve buttons and custom details
    • Perfect fit guaranteed

    Ideal For

    GroomsFather of the BrideBest ManBusiness ExecutivesSpecial Milestones
    Tweed lapel with contrasting red stitched buttonhole

    Custom Buttonholes & Contrast Stitching

    The Process

    Four steps to your perfect suit

    Design It Together

    Sit back and relax while your stylist guides you through every choice. Together you'll select fabric, lining, and all the finishing touches, watching your suit come to life on screen.

    Easy Fitting: No Guesswork

    Try on a range of 'master' options in store and we fit from those. No multiple appointments, no hours of measuring, just simple and straightforward.

    We Build It For You

    Made in 8–10 weeks. For weddings, we recommend starting 6–12 months ahead.

    Final Fitting & Collection

    Try on your finished suit; it's customised to your ideal fit so should feel spot on. Walk out feeling fantastic!

    Tailored grey check suit showing sharp custom fit

    A Fit Made for You

    From personalised photo linings to hand-stitched buttonholes, every detail tells your story.

    Customisation Options

    Make it truly yours

    Fabric & Stitching
    Choose from over 120 premium cloths, from technical crease-resistant and stretch blends to pure wool Italian and English cloths. Then select your stitching options, including colour and style. Every element is yours to decide.
    Photo Linings
    Something truly special, have your lining printed with meaningful photos. A special person who can't be there, your children, a favourite memory.
    Personalised Embroidery
    Add your initials, a name, a date, or a personal message. Embroidered inside the jacket for a finishing touch.
    Fit, Style & Details
    Working sleeve buttons, lapel styles, pocket choices, vents, every functional and style detail is your call.
    Investment Range

    £649 – £989

    From £649 for quality custom made. Most customers spend between £749 and £989 depending on fabric and details.

    Purple patterned lining embroidered with Uniquely Tailored, One of a Kind

    Personalised Embroidery, a message that only you know is there

    Over 120 premium cloths to choose from, with custom buttons, linings and finishing touches to make it truly yours.

    Made for Every Occasion

    Weddings, races, business, your custom suit works as hard as you do

    Groom in custom green suit on wedding day

    Wedding Day

    Two gentlemen at the races in custom suits

    Race Days

    Gentleman in classic green custom suit

    Classic Style

    Group of gentlemen enjoying the races in custom suits

    Special Occasions

    Personalised embroidery stitched inside a suit collar

    Personalised Embroidery

    Working cuff buttons with red contrast stitch on a tweed jacket

    Custom Buttons & Stitching

    Compare Options

    Hire starting price and typical purchase spends. Your total depends on the suit and options you choose.

    Hire
    OwnershipRental only
    FitStandard non-tailored
    Lead TimeBook 6–12 months before
    Delivery7–10 days before event
    ReturnTuesday after the event
    Alterations-
    Fabric Choice-
    Personalization-
    Typical SpendFrom £88 (incl. £8 damage insurance)
    Best ForOne-off events
    Ready to Wear
    OwnershipYou own it
    FitTailored to fit
    Lead TimeSame day
    DeliveryTake home same day
    ReturnN/A
    AlterationsVia recommended seamstresses
    Fabric ChoiceLimited
    Personalization-
    Typical Spend£299–£399
    Best ForReady to wear
    Custom Made
    OwnershipYou own it
    FitBuilt for you
    Lead TimeMade in 8–10 weeks. For weddings, we recommend starting 6–12 months ahead.
    DeliveryCollection in store
    ReturnN/A
    AlterationsCustom made
    Fabric Choice
    Personalization
    Typical Spend£749–£989
    Best ForPerfect fit

    Why Trust Pure Suits?

    Norwich's dedicated menswear specialists

    Since 2012

    Menswear Experience

    10,000+

    Gents Suited

    600+

    Five-Star Reviews

    TWIA 2022

    National Winner (Pure Brides)

    Founded by Anna in 2012, Pure Suits has been helping Norfolk gents look their best ever since. Anna also owns Pure Brides (Bridal Buyer Award 2019, TWIA Best Bridal Retailer 2023), won two awards at British Bridal Fashion Week 2025, and is a judge at The Wedding Industry Awards. With over 10,000 gents suited and genuine experiences shared in over 600 Google reviews, we offer genuine expertise for weddings, black-tie events, proms, and special occasions.

    More about Anna & Pure Suits

    Ready for the perfect fit?

    Come and explore the possibilities, or book a complimentary consultation to start creating your suit with a dedicated stylist.

    Walk-ins welcome during opening hours. There may be a wait at busy times. Appointments are recommended for larger wedding parties, scheduled measurements and final fittings.